BLUA IS A COCKTAIL AND TAPAS BAR IN TORONTO'S LIVELY JUNCTION NEIGHBORHOOD. IT FEATURES BALKAN-INSPIRED SMALL PLATES AND CREATIVE DRINKS. ADE AIMED TO BUILD A STRONG BRAND IDENTITY FOR BLUA, DESIGNING EVERYTHING FROM THE LOGO TO THE MENU. HE ALSO DEVELOPED A MIXOLOGY PROGRAM WITH UNIQUE COCKTAILS THAT MATCHED THE FOOD AND CREATED A WARM INTERIOR REFLECTING THE BAR'S CHARACTER. AS THE LEAD CREATIVE BEHIND BLUA'S STYLE, ADE KEPT ALL ASPECTS, INCLUDING PROMOTIONS AND ONLINE PRESENCE, CONSISTENT WITH THE BRAND'S IDENTITY.